ABB Electrification Service

Positioning / B2B Copywriting

BACKGROUND

ABB Electrification Service is a new division of ABB. While many knew they offered DAY-to-DAY maintenance, not many knew of theIR entire portfolio offering. I was tasked with creating a new positioning for ABB, then was asked to roll this across all of their assets.

A NEW POSITIONING

Together, for every challenge – the new positioning of abB Electriciation Service – positioned ABB as a partner, not just a service provider. Yes, they provide spare parts, but they can also modernize your systems to make them last longer, and help you reach net zero faster than ever before. Whatever your challenge, ABB are there to guide you through it.

A new portfolio video

I wrote the script to their new portfolio video which talked about the new division, the benefits and introduced the new positioning.

an interactive PDF

We created a LONG FORM interactive PDF that lives on ABB’S website, and is also sent to prospective clients, which explains in more detail the services they offered.