
EE GAME DAY
A Twitch-streamed treasure hunt for EE
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EE wanted a campaign that positioned them as the go-to telco brand for gaming. Working with NEXUS & Havas play, i was creative director for a bespoke game, complete with narrative and riddles, that enabled a real-life treasure hunt, streamed live on twitch.
a mixed-reality launch video
it began with a mixed-reality video directed by Shynola. We worked with the team to place clues in the video that would later prove important to unlock real-life locations with the game.
The game
At the end of the video, viewers watched as 4 twitch streamers were transported into a digital version of leeds city centre.
Players were introduced to Nina Power cook, our NPC. Who guides them through the game. The first mission was to repair the mapotron, a treasure finding machine.
Once the mapotron was repaired, players then had to visit 4 levels to win batteries to power it. There were 4 EE BRANDED portals in total, each led to a bespoke world.
As they were transported to Each level, players had to battle enemies and collect coins. Each level had their own enemies with custom difficulties. From haunted skeletons, to monster plants.



