Google: ADC

Copywriting / TOV

BACKGROUND

Google’s Accessibility Discovery Centre builds inclusive tech with partners and communities. I developed the messaging and tone of voice behind the brand.

TONE OF VOICE

the ADC tone of voice reflects the centre’s purpose: building accessible tech with its communities. It’s clear, human, optimistic and collaborative — removing friction, honouring lived experience and staying open about what still needs to be built.

Banners, Press ADs and
Digital OOH

I was asked to bring the new tone of voice to life across different mediums, creating thought-provoking headlines TO build awareness of the ADC and make people stop and think.