Google: Family Link

Copywriting / Creative Direction

BACKGROUND

Family link from google, gives parental controls for their kids’ devices. They can set screen time limits, track movements and approve apps.

Unwrap a safer tap

I wrote the copy and oversaw the creative for their unwrap a safer tap campaign. Encouraging parents to set up family link, before they wrap the present.
This involved social posts, LEAFLETS AND LEAVE BEHINDS.

Family link website

I Also wrote the MAIN landing page for Family link, bringing each feature to life, in a way that feels collaborative, not controlling.

SUMMER HOLIDAYS

I Also wrote a series of PAID Ads for Google’s Family Link Summer
Awareness Campaign.