HONDA
Copywriting
BACKGROUND
I worked on Honda for over 5 years and wrote many ads, banners, dm packs, social posts and the whole of the honda uk site.
Honda UK site
The Honda tone of voice is known as ‘the honda way’. it’s personable, friendly and warm. I rewrote the whole of the honda uk site which amounted to 50 pages in total.
most people don’t understand the ins-and-outs of cars. And that’s ok. Honda wanted to make each feature description accessible and enjoyable to read.
i also wrote a series of press ads which appeared in national press as one of their quarterly sales campaigns.
