LADDER UP

Copywriting / Content Strategy / TOV

BACKGROUND

Ladder up was struggling to tell its story to donors, volunteers and clients.
I helped Redefine their tone of voice, define their positioning and rewrote all of their website copy.

Web copy and content straTegy

Their original site was over 100 pages. We reduced this to under 30. I wrote all of the copy and worked with a small team to define what went on each page, and how we told the ladder up story.

TONE OF VOICE

I defineD ladder up’s tone of voice and content strategy. It was important all 3 audiences saw the value ladder up gave, though real-life stories, not just figures.