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Dating used to be serendipitous.
You’d bump into someone in the street, meet someone in a bar, or exchange glances in a coffee shop. But all that has disappeared. Until now. Introducing Tab - the first browser extension dating app. Just open a new tab and bump into a new person online. If both parties like each other, they can chat and take it from there….

How it worked

Once installed, just open a tab and you’d see a new potential match. Not for you? Just continue browsing the web. Want another match? Open a new tab.

LAUNCH WEBSITE

For the launch, I defined the POSITIONING and WROTE THE copy for TAB’S website & product, which was featured in the biggest tech publications worldwide.