UX COPY

Writing to improve user journeys and metrics.

background

I’ve extensive experience writing ux copy for a variety of apps and sites for brands such as mercari, siemens, And unsolved studios.

UNSOLVED STUDIOS

Working on SUSPECTS MOBILE DETECTIVE (4M+ Downloads), I worked with product managers and developers to DESIGN AND TEST new features, test messaging and improve conversion & retention. Over 3 years, we increased REVENUE from £6k per month to £250k+ per month.

MERCARI

After defining the tone of voice for the rebrand, I then wrote all the copy across the mercari UK app, working closely with product managers to simplify and improve the entire experience.

SIEMENS

As part of a new employer rebrand, we created an APP that helped employees enter the worlds of their fellow team members, by exploring their jobs in virtual reality.

Users could explore a variety of different worlds in 360 using google cardboard, and also book tickets to talks and events.

We also created a simple job-ad generator for hiring managers.

RAK BANK

WITH A NEW, SIMPLIFIED, TONE OF VOICE, I worked as part of a team who transformed RAKBANK’s messaging from corporate insTitution, into A friendly HUMAN BANK. This spanned over 5000 emails and SMS messages.